Hot Lava Hot Sauce

Brand Identity Design

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Project Brief

"Hot Lava Hot Sauce" is a new Hot Sauce featuring Habanero and Jalapeno flavors with a Scoville scale rating of approximately 20,000, falling in the medium-hot range. Slightly hotter than Tabasco and Cholula (~3,600 SHUs).

The primary goal was to create a new hot Lava Brand that creates an intriguing logo and brand to entice new customers and boost visibility among the plethora of Hot Sauces on today's market. Catering to Hot Ones enthusiasts, millennials, hot sauce aficionados, and foodies, the standout factor lies in the captivating label design and logo.

Drawing from themes like molten lava, volcanoes, Tiki, and Mexican influences, the design aims to carve a distinctive space in the competitive hot sauce market, resonating with the essence of "Hot Lava" while striking a chord with quality-conscious consumers, ultimately establishing it as a symbol of both flavor and excellence.

Disciplines: Branding, Digital, Packaging