Heartfelt Living

Brand Identity Design

Project Brief

Heartfelt Living is a new health and wellness advisory company that aims to assist their clients on their health journey.
Whether it’s starting a meditation practice, making time for self-care, finding a therapist, or working with a personal trainer, Heartfelt Living’s goal is to provide the optimal path for each client’s unique needs. We believe in a holistic approach to health that encompasses the mind, body, and spirit.

The goal was to craft an identity that encapsulate's the Heartfelt Living brand in a simple yet expressive logo that illustrates warmth love and care.
“Find your joy”

Disciplines: Branding, Digital, Print

The HL Logo embodies a captivating handwritten-style monogram, showcasing an abstract lowercase “h” with a heart-shaped counterspace elegantly integrated within the loop.

The design gracefully incorporates an “L” for Living, within the contours of the letterform, adding depth and finesse to the overall composition.

Symbolically, the logo represents life’s journey as an abstract “path.” The icon symbolizes the transformative experience of starting from a lower point and embarking on a series of ups and downs, ultimately reaching the other side on an upward trajectory of personal growth and fulfillment - symbolized by the right end of the stroke.