Blue Origin

Blue Origin space company - Brand Redesign.

My Role

Graphic Designer

Timeline

Spring 2020 (2 months)

Project Brief

Blue Origin is a privately funded auerospace manufacturer founded by Amazon's founder Jeff Bezos. Their mission is to make space travel more affordable and reliable for our next generation.

Challenge

Redesign the Blue Origin logo. Current logo shows little reference to its mission of space travel and too complex for smaller applications.

Solution

Designed new "bird" logo to embody Blue Origin history, brand, values and mission.

Disclaimer: This project is not affiliated by Blue Origin.
The discoveries, design ideas, and recommendations I describe here are strictly my own.