YPLA Living Torah
YPLA 2022 Annual Campaign
Campaign Goal
$150,000
Campaign Timeline
August 30 - 31, 2022
Total Raised
$171,676
About YPLA
YPLA (Yeshiva Program of Los Angeles), started in 2015 by Rabbi Aryeh
Steinman and Rabbi Asher Brander, is a transformative part-time yeshiva program in Los Angeles for
young men.
It provides an intellectually stimulating environment, meaningful connections, and a
supportive network as they navigate their personal and professional journeys, offering a vital Torah
resource
that combines rigorous Torah learning with personal growth and camaraderie.
About the Campaign
The primary objective of the campaign was to raise funds for the YPLA annual budget. This would enable
the program to concentrate solely on enhancing the yeshiva experience, thus increasing accessibility for
our young men. This deliberate allocation of resources amplified its influence on the engaged young men
and the community as a whole.
Trailer
This campaign included a trailer video. This is meant to build excitement and
notify all potential donors in a friendly and attractive way.
It is usually kept around the 1 minute mark and includes no interviews. This video only uses
graphics and
pictures to hint at the campaign's theme, as well as share the date of the campaign. It
sometimes includes the goal amount.
Main Video
The Main Video is the first and most important of all. It introduces the
campaign to all in an inviting and engaging way.
It sparks curiosity and fun while telling
potential donors what the cause is. The video starts with personal anecdotes which makes it more
personal and more impactful.
Video 2
Video #2 is meant to act as a "brother" to the Main Video.
It goes
into deeper depth into the program and further showcases YPLA's various programs and activities
Video 3
This third video features acclaimed Jewish musician Moshe Storch.
He speaks directly at the viewer and talks about his personal relationship about YPLA, which adds a
personal touch.
Talking directly to the camera and breaking the "third wall" makes it more personable to the viewer.
Video 4
In our fourth video, we showcase Daniel Uretsky, the CEO of Allied Feathers. He shares his experience of delivering a guest lecture at YPLA during a breakfast event and expresses his authentic affection for the program. His genuine connection to YPLA highlights the program's positive impact. He fervently urges the viewers to join him in backing this remarkable initiative.
Progress Graphics
Progress Graphics are created to be adaptable to all social media platforms and provide a quick way for donors to learn about the campaign and its status
Reflection
Working with YPLA to create this campaign was a rewarding experience.
We were able to summerize YPLA's mission, growth and impact it continues to have on these young men in the Los Angeles, Pico-Robertson community.
This marked my third
campaign with YPLA, and I'm proud of our collective efforts.
The campaign was incredibility successful exceeding our original goal of $150,000, raising over $170,000.