LINK's Impact
LINK Kollel 2022 Annual Campaign
Campaign Goal
$1,200,000
Campaign Timeline
December 13 - 14, 2022
Total Raised
$1,344,965
About LINK Kollel
In 2002, Rabbi Asher Brander identified a need in West Los Angeles to create
a powerhouse of Torah – one that would be as indispensable to searching, secular Jews as to those
observant for many years. Thus, the Los Angeles Intercommunity Kollel with its manifold objectives was
born.
Since its inception twenty years ago LINK has touched thousands of lives, and has made an indelible
impression upon the landscape of the Los Angeles Jewish community. LINK is dedicated to creating a true
Makom Torah which will serve as a beacon of light emanating from Los Angeles. In addition, LINK is
committed to heightening Jewish pride and identity through a large number of creative programs and
educational initiatives.
About the Campaign
The central aim of the campaign was to garner financial resources to sustain LINK's annual budget of
about $1 million. This strategic initiative was strategically themed to accentuate LINK's extensive
footprint within the greater Los Angeles community, effectively showcasing the wide-reaching scope of
its influence.
Additionally, the visual theme of the campaign was nature and specifically, water. Water is often
equated to Torah, with its ability to provide nourishment and life to anyone who consumes it.
Just like the photo below of the rock formation in Utah - how water over thousands of years helped shape the rock into its distinctive shape, water too can beautiful streams of transformations.
Like water, Torah can shape and transform people's lives, causing a ripple effect in the LA Pico
community.
"Like water that invigorates"
Main flyer for campaign created by another designer
Campaign Announcement Trailer
This campaign included an announcement trailer to first introduce the campaign to our contacts.
It is meant to inform and excite prospective donors for the campaign.
It includes the campaign date and overall visual theme and tone, and sent several weeks before the
date of the campaign.
Main Video
The main video is featured on the campaign page and shared the day of the campaign showcasing
the campaign is "live now".
It features interviews from LINK members sharing their relationship to LINK and its impact on
themselves and the larger community.
Video 3 Member Highlight 1
This video features specific highlights on two of LINK's members. It also stresses the urgency of the campaign.
Video 4 Member Highlight 2
This fourth video highlights two other notable LINK members, their story, and their connection with LINK.
Video 5 75% Yoni Wintner
This fifth video features one of the campaign's donors.
It is a more upbeat tone to excite those who have not yet donated.
It also marks the critical 75% progress mark of the campaign.
Video 6 75% Thank you!
This sixth and final video is a thank you from LINK. It acts as a personal thank you and celebration of the campaign's success.
Progress Graphics
Progress Graphics are created to be adaptable to all social media platforms and
provide a quick way for donors to learn about the campaign and its status.
I created a special 50% GIF animating graphic to share via social media and garner extra delight and
attention.
Reflection
This marked my fourth and most ambitious collaboration with LINK Kollel.
With an increased number of donors and heightened donations, the campaign's remarkable success was a
testament to the impactful role of the videos within the community. As LINK consistently raises the bar
annually through its programming, growth, and events, I strived to encapsulate and reflect this
progressive spirit in the videos.
Each video encapsulates a distinct viewpoint and experience, illustrating the extensive influence that
LINK wields across diverse Jewish backgrounds and origins.
Working on this project with LINK Kollel has been an immensely gratifying experience, and I am truly
thankful for the opportunity to contribute to their impactful endeavors.