Beor Panecha
Brand Identity & Website
My Role
Brand, website and video design
Timeline
2026 – Present
Project Brief
Beor Panecha shares engaging Torah videos and original divrei Torah that reveal the hidden
connections running through the Torah, plus the Torah Atlas: every journey in Chumash on a 3D map.
Beor Panecha means "in the light of Your countenance." The idea behind the name is that we
are simply reflecting G-d's light. From the very beginning, I knew I wanted to channel that light motif
into every part of the brand.
Disciplines: Branding, Web, Video, Print
Logo
Light
Each letter carries its own gradient, glowing like the sun.
The orbit
The "o" in Beor is a ring with a planet: the Earth in orbit around the sun, reflecting its light. It also separates "Be" and "Or," echoing how the name is pronounced.
Monogram
Beor Panecha PlusColor
#04071A#070B24#162777#F9A908#F7CF0B#EEF0FATypography
Headlines and the wordmark. A warm, calligraphic serif with a classic feel.
Clean and modern for reading, navigation and captions.
Classic Hebrew letterforms for parsha names and pesukim.
The Stars
The stars connect the dots, the same way we connect the dots in Torah.
G-d told Avraham that his descendants would be as numerous as the stars. In the story of Yosef, the twelve tribes appear as stars. The stars are the Jewish people: each one its own light, all connected, aligning to connect the dots.
Design Language
Every video and article shares one system: a gold parsha tag, a serif title, the series line and the wordmark on the left, with classic paintings on the right fading into the night sky.
Website
I designed and built beorpanecha.org: videos, divrei Torah to read or print, a members area, and the Torah Atlas. It carries the night-sky identity into every page and works just as well on a phone.
The system carries into print: a Torah Atlas map of the journey from Egypt, and star-chart posters for simchas showing the sky on the night of the event.
